Case Study
Case Study
How Brew & Bean Café transformed from a hidden gem into a local hotspot
Company
Brew & Bean Café
Company
Brew & Bean Café
Company
Brew & Bean Café
Services
Brand Strategy · Website & Digital Setup · Local Marketing · SEO & Social Media
Services
Brand Strategy · Website & Digital Setup · Local Marketing · SEO & Social Media
Services
Brand Strategy · Website & Digital Setup · Local Marketing · SEO & Social Media
Industry
Restaurant
Industry
Restaurant
Industry
Restaurant
Year
2023
Year
2023
Year
2023
Brew & Bean Café was a small independent coffee shop tucked into a quiet corner of the city. Their coffee was excellent, their team passionate, and their space inviting — yet sales flatlined at around $250k per year. The problem? Not enough people knew about them. They needed to attract more customers, improve their visibility, and turn occasional visitors into loyal regulars. We partnered with them for a year-long transformation, focusing on brand identity, digital presence, customer experience, and smart local marketing.
Callum Rhodes
Founder of Brew & Bean Café
"Before working with the team, we thought great coffee was enough. They showed us how to tell our story, connect with people, and grow smart without burning money. Now, every day feels like a good day at the café."
The challenges they faced
1. Low visibility
Hidden on a side street, the café wasn’t benefiting from heavy foot traffic.
2. Zero digital presence
They had no website, no active social media, and weren’t showing up on Google searches.
3. Small marketing budget
Like many small businesses, they couldn’t afford expensive ads or flashy campaigns.
4. Operational inefficiencies
Orders were slow, upselling wasn’t happening, and data about sales trends was nonexistent.
Our step-by-step approach
Step 1: Clarifying the brand story
We worked with the owners to define what made them different — a focus on storytelling around “community and comfort.” This became the anchor for all their marketing.
Step 2: Building an online presence
Created a simple but attractive website with menu, story, and online ordering.
Set up and optimized their Google My Business profile, so people could find them easily.
Launched social media accounts with content themes: barista stories, customer shout-outs, and brewing tips.
Step 3: Low-cost local marketing campaigns
Introduced loyalty cards (buy 9 coffees, get the 10th free).
Partnered with nearby gyms and offices to give their members discounts.
Ran “Student Happy Hours” with affordable prices between 3–5 pm.
Step 4: Improving customer experience
Introduced a basic POS system to speed up service and track sales.
Trained staff in upselling techniques (“Would you like a croissant with your latte?”).
Made small layout changes for better seating flow and comfort.
Step 5: Tracking progress and adjusting
Every month, we reviewed sales data and feedback. Campaigns that worked got doubled down; those that didn’t were replaced with fresh ideas.
The challenges they faced
1. Low visibility
Hidden on a side street, the café wasn’t benefiting from heavy foot traffic.
2. Zero digital presence
They had no website, no active social media, and weren’t showing up on Google searches.
3. Small marketing budget
Like many small businesses, they couldn’t afford expensive ads or flashy campaigns.
4. Operational inefficiencies
Orders were slow, upselling wasn’t happening, and data about sales trends was nonexistent.
Our step-by-step approach
Step 1: Clarifying the brand story
We worked with the owners to define what made them different — a focus on storytelling around “community and comfort.” This became the anchor for all their marketing.
Step 2: Building an online presence
Created a simple but attractive website with menu, story, and online ordering.
Set up and optimized their Google My Business profile, so people could find them easily.
Launched social media accounts with content themes: barista stories, customer shout-outs, and brewing tips.
Step 3: Low-cost local marketing campaigns
Introduced loyalty cards (buy 9 coffees, get the 10th free).
Partnered with nearby gyms and offices to give their members discounts.
Ran “Student Happy Hours” with affordable prices between 3–5 pm.
Step 4: Improving customer experience
Introduced a basic POS system to speed up service and track sales.
Trained staff in upselling techniques (“Would you like a croissant with your latte?”).
Made small layout changes for better seating flow and comfort.
Step 5: Tracking progress and adjusting
Every month, we reviewed sales data and feedback. Campaigns that worked got doubled down; those that didn’t were replaced with fresh ideas.
The challenges they faced
1. Low visibility
Hidden on a side street, the café wasn’t benefiting from heavy foot traffic.
2. Zero digital presence
They had no website, no active social media, and weren’t showing up on Google searches.
3. Small marketing budget
Like many small businesses, they couldn’t afford expensive ads or flashy campaigns.
4. Operational inefficiencies
Orders were slow, upselling wasn’t happening, and data about sales trends was nonexistent.
Our step-by-step approach
Step 1: Clarifying the brand story
We worked with the owners to define what made them different — a focus on storytelling around “community and comfort.” This became the anchor for all their marketing.
Step 2: Building an online presence
Created a simple but attractive website with menu, story, and online ordering.
Set up and optimized their Google My Business profile, so people could find them easily.
Launched social media accounts with content themes: barista stories, customer shout-outs, and brewing tips.
Step 3: Low-cost local marketing campaigns
Introduced loyalty cards (buy 9 coffees, get the 10th free).
Partnered with nearby gyms and offices to give their members discounts.
Ran “Student Happy Hours” with affordable prices between 3–5 pm.
Step 4: Improving customer experience
Introduced a basic POS system to speed up service and track sales.
Trained staff in upselling techniques (“Would you like a croissant with your latte?”).
Made small layout changes for better seating flow and comfort.
Step 5: Tracking progress and adjusting
Every month, we reviewed sales data and feedback. Campaigns that worked got doubled down; those that didn’t were replaced with fresh ideas.
The results
Revenue growth
Annual revenue rose from $250k → $480k in just 12 months.
Average order value increased by 22% thanks to upselling.
Customer base
Foot traffic grew by 70% after local campaigns.
1,200+ loyalty cards issued within 8 months.
Online reviews grew from 12 to 230 five-star ratings.
Digital presence
Website brought in 300+ online orders/month.
Instagram following grew from 0 to 4,500+ followers, with consistent engagement.
Client testimonial
"Before working with the team, we honestly thought success meant just ‘making good coffee.’ Turns out, there’s a lot more to it. They showed us how to tell our story, connect with people, and grow smart without huge spending. Now we’re busy every day, and I even get recognized as ‘the coffee guy’ around town. Best feeling ever!"
— Callum Rhodes, Founder of Brew & Bean Café
Key takeaways
You don’t need a huge budget — you need a smart plan.
Community-focused campaigns create stronger loyalty than big ads.
Simple digital presence can double visibility for small businesses.
The results
Revenue growth
Annual revenue rose from $250k → $480k in just 12 months.
Average order value increased by 22% thanks to upselling.
Customer base
Foot traffic grew by 70% after local campaigns.
1,200+ loyalty cards issued within 8 months.
Online reviews grew from 12 to 230 five-star ratings.
Digital presence
Website brought in 300+ online orders/month.
Instagram following grew from 0 to 4,500+ followers, with consistent engagement.
Client testimonial
"Before working with the team, we honestly thought success meant just ‘making good coffee.’ Turns out, there’s a lot more to it. They showed us how to tell our story, connect with people, and grow smart without huge spending. Now we’re busy every day, and I even get recognized as ‘the coffee guy’ around town. Best feeling ever!"
— Callum Rhodes, Founder of Brew & Bean Café
Key takeaways
You don’t need a huge budget — you need a smart plan.
Community-focused campaigns create stronger loyalty than big ads.
Simple digital presence can double visibility for small businesses.
The results
Revenue growth
Annual revenue rose from $250k → $480k in just 12 months.
Average order value increased by 22% thanks to upselling.
Customer base
Foot traffic grew by 70% after local campaigns.
1,200+ loyalty cards issued within 8 months.
Online reviews grew from 12 to 230 five-star ratings.
Digital presence
Website brought in 300+ online orders/month.
Instagram following grew from 0 to 4,500+ followers, with consistent engagement.
Client testimonial
"Before working with the team, we honestly thought success meant just ‘making good coffee.’ Turns out, there’s a lot more to it. They showed us how to tell our story, connect with people, and grow smart without huge spending. Now we’re busy every day, and I even get recognized as ‘the coffee guy’ around town. Best feeling ever!"
— Callum Rhodes, Founder of Brew & Bean Café
Key takeaways
You don’t need a huge budget — you need a smart plan.
Community-focused campaigns create stronger loyalty than big ads.
Simple digital presence can double visibility for small businesses.
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Sometimes the hardest part is reaching out — but once you do, we’ll make the rest easy.
Opening Hours
Mon to Sat: 9.00am - 8.30pm
Sun: Closed
Sometimes the hardest part is reaching out — but once you do, we’ll make the rest easy.
Opening Hours
Mon to Sat: 9.00am - 8.30pm
Sun: Closed
Sometimes the hardest part is reaching out — but once you do, we’ll make the rest easy.
Opening Hours
Mon to Sat: 9.00am - 8.30pm
Sun: Closed